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Web Advertising is a lot of work
and many hours will be dedicated to research where to advertise.
You have to figure out what market you would like to attack.
This sound simple enough, but you may be in a very completive
market or going against well established web advertisers.
Web Advertising has the potential to reach 1,000 views an
hour to 1 view a month, but quantity views do not always mean
quality sales.
When we look at
web advertising we talk about page impressions, click and
click through rate. Page impressions are very important because
marketing research has shown people need to see the advertisement
over and over again before the will buy. This is true in all
advertising, repetition is important. Therefore it is important
to have your web advertisement displayed numerous times before
it will be clicked. This does not mean they will buy anything.
It just means the will view that page.
Click is the process
of leaving the advertisers web site and going to your web
site. The number of clicks on an advertisement will be determined
on what the web advertisement says, how it is worded, and
on what advertisement web site it is placed. A web advertisement
sell automotive part on an automotive clubs web site will
generate more clicks then a web advertisement selling jewelry.
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