1. An old rule
of marketing is never use a constant number. My first paragraph
should be "I have been entertaining since 1984 and
I keep…." This way the marketing material will
stay current.
2. As your skills
improve, take pictures of the designs or costumes. I like
taking a real picture, not a digital picture. I take these
real pictures and put them in a portfolio which I can review
or show to future clients.
3. Look at all
advertisements for new ideas. What was costly 2 years ago
may now be affordable.
4. Create downloadable
marketing material on your web site. Many companies
have a meeting on entertainment that they will be hiring.
How better to standout in the crowd then to have actual
material that customers can download and print. These documents
are printer friendly and are designed to be printed, not
display on a computer screen.
5. Keep it in
an easy format to change. If you use desktop publishing
software or a simple word processor make sure you know where
it's stored, and backup copies. Knowing where your PR material
is stored, makes it easy for you to change.
6. Update marketing
material right-a-way. If you know your going to play a big
event. Update your PR that day. Update your files so when
you go to print them, its current.
7. You're your
own PR manager, if your marketing material is not up-to-date
or even created there is only one person to blame, YOU!
So, start today and develop a simple flyer and build from
there.