U.S.
Department of Labor, Occupational Outlook Handbook, states
the objective of any company is to market and sell its products
or services profitably. Market is the key word in this statement,
for any company to be profitable they must have a person or department
that handles marketing. But who are these people? In small companies,
the owner or chief executive officer might assume all advertising,
promotions, marketing, sales, and public relations responsibilities.
Where as a national or worldwide company has an executive vice president
overseeing advertising, promotions, marketing, sales, and public
relations policy.
Working with
small companies
Balloonist, magician, clown, juggler, or variety acts
can be instantly hired by an owner if they see you perform. They
have the power to make a decision quickly if they would like to
employ your services. But this is very difficult because owners
of companies like to keep a low profile. They realize they are
the target of many solicitors and prefer to be discreet, while
others owners may just be the financial backing for the company
and do not handle the day-to-day operations.
From years
of experience
When an owner sees advertising, marketing, promotions,
public relations, or a sales presentation that is successful,
they try to duplicate the promotion. But the owners lack of creativity
and inexperience of working a promotion, lead to quick failure.
Once failing, the owner is now discouraged form attempting this
type of promotion in the future. The owner’s limited resources
have made the event unsuccessful.
Making it work
Making advertising, marketing, promotions, public relations,
or sales presentations work in a small company relies on the owner
to take advantage of the creativity and experience of the promotional
entertainer. Entertainers have market themselves every event,
the need strong communications skills, computer skills, and the
good entertainers have keen business experience. The entertainer
realizes that if this is a good promotion the possibilities are
endless, print ads, TV and radio advertisements can brand the
product to the entertainer.
Prevent failure
A promotional entertainer with experience can sharpen
and enhance an existing promotion. To many times the owner leaves
it up to the employees to do the promotions. This is a key to
failure. Employees are not promotional entertainers; they were
hired for their business skills not the public presentation skills.
The less contact employees have in a promotion the better the
advertising, marketing, promotions, public relations, or sales
presentations becomes.
