The world of balloon entertainment, by Dale Obrochta
Advertising is expensive and often, in our business, really does not generate the business it should. People looking for face painters have an immediate need – they aren’t likely to see an advertisement somewhere and say to themselves, “oh I really need a face painter!” No, our potential customers usually think about hiring us when … Read more
Since creating the PC, creating, producing, and marketing a DVD has become increasingly easier. However, the ability to successfully market a DVD eludes many producers. The “I can do it all” mentality hampers many producers from actually succeeding. Video equipment and software have become affordable and simpler to operate. The Internet has created a cheap … Read more
In today’s world, you need to know if someone is talking about you online. To do this is a simple thing and is not too complex to set up (no, really you can do this). As a service, we call this Reputation Monitoring, and some companies (cough cough) charge a monthly fee to do this, … Read more
Q: How do I convince them to hire me over the $100 option when they’re calling around? How’s that for an opening? A reader sent this question in and it opens a big conversation. Agents call you because in their mind this is the kind of gig you do. No matter what kind of gig … Read more
I thought I would get this series of articles started off right with a confession. You’re reading the ramblings of a moron. Yep, an absolute moron. Why do I say that? I say it because I have never had a truly original idea about marketing in my life. No, instead what all I have ever … Read more
“If you want to be treated like a high end business, you have to act like a high end business. When I am talking with a client, I talk about the results, not the ‘how we get there‘,” said Jolene Jang, meeting impact consultant and owner of Meeting Maximizer, aka Fun Specialist. “Many entertainers are … Read more
How to Draw Big Crowds to your Library Show using Social Networking and Basic Marketing Techniques Every entertainer dreams of having hundreds of people turnout to watch their library performance, but deep down fear that nobody will show. In a down economy, both the entertainer and library are gambling that people will be doing more … Read more