The world of balloon entertainment, by Dale Obrochta
Discover expert insights on educating clients about brand representation in marketing materials. Dale Obrochta shares strategies to avoid generic labeling, safeguard brand identity, and empower clients with effective communication methods. Dive into this comprehensive guide for actionable tips and personal anecdotes.”
In this article, I will examine the philosophy of having a name badge and why you should have multiple badges as an entertainer. Imagine you’re performing at a corporate event, and amidst a bustling crowd, a potential client approaches you with a smile, addressing you by name. Instantly, a connection is forged, and you can … Read more
Five guests are gathered around you, watching your every move. What will happen next? You put your hands in your pocket and pull out silver lengths of rubber. Then an explosion of movement has your arms moving in an orderly frenzy, creating tubes of air. Voila! In front of their eyes is a functioning balloon … Read more
What do you see? Describe the adjectives that come to mind? Professional, fun, creative, inventive, sharp, magical, bright, cheery? Do you see these qualities reflected in you? As entertainers, we all have different styles, but we need to communicate these particular aspects through our appearance for most of us. If you do not see these … Read more
Take a peek at your business card. How much money do you think this person receives for their service? Are they high-end or low-end? This is a dead giveaway for a small business. I meet many quality people with unmemorable, unrepresentative, confusing business cards. Examine your card again. Is it thick stock? Full color? Double-sided? … Read more
Learn about the “text don’ts” to improve your professionalism. If you were to blur your text or to replace your text with lore ipsum, would your reader know which items are priorities? Is your information appealing to skimmers as well as the thorough readers? Is your text formatting working for or against you? What does … Read more
Who should hire you? Who has the funds to hire you? Where can you find these people? Action Item: Make a list and describe your answers. For example, one of the markets that hires me is meeting planners. Do you know this market? Describe the type of people who are meeting planners. What associations do … Read more
“If you want to be treated like a high end business, you have to act like a high end business. When I am talking with a client, I talk about the results, not the ‘how we get there‘,” said Jolene Jang, meeting impact consultant and owner of Meeting Maximizer, aka Fun Specialist. “Many entertainers are … Read more