The world of balloon entertainment, by Dale Obrochta
How do you handle raising prices on repeat customers that you’ve previously charged a lower rate? Early in my career, I consider using a low price strategy to capture the market, but after hearing a story from my dad, I changed my mind. My father’s colleague’s wife, Sarah, opened a beauty salon, and her goal … Read more
What balloon colors should an entertainer carry? Overwhelmed with balloon colors, the entertainer struggles to figure out which balloons they should buy and why would they use that color? That’s the question many beginners and some veterans of balloon entertaining ask themselves. Let’s jump in a time machine and go back to April of 1986, … Read more
People tell me all the time, “You love your job, don’t you?”. It’s the greatest job in the world!
They say a rolling stone gathers no moss, but if that stone only moves a fraction of an inch every decade, it will become moss covered. As I start my third decade of balloon entertaining, I find that I am constantly pushing my skills to new levels. I am not talking about balloon twisting skills, … Read more
The perception is that multiple balloons figures take longer, but that’s not necessarily true. A poorly designed one balloon animal can take as long or longer then a well designed multiple balloon figure. If you are making one balloon swords, hearts, and poodles you can crank out one a minute. Yet, do you really want … Read more
Social proof or a testimonial is a powerful tool for any business. Yet, many performers do not understand how to use a testimonial once it is obtained. Some people presume that any statement made by a famous person, “Bob, Good luck, you are the best,” is a testimonial. It is not. It is an autograph that the performer … Read more
I am amazed at how many entertainers miss the opportunity to brand themselves or an image to a blog post or comment. Many times, when skimming through blogs, I will recognize a gravatar and immediately I know who made the post. Branding and image to the person allows readers, like me, to know if it … Read more
You do not have to be a genius to understand the poor economy has been hurting many businesses this year, and cutbacks are still coming. This year I am predicting fewer holiday parties due to the sluggish economy and the threatening campaign of the White House to subsidize all its programs by taxing the wealthy. … Read more
The art of balloon twisting distorts an individual’s perspective of life and their environment. Many times we see daily objects as cylindrical spheres, connected by a string of balloon bubbles. This happened to me this past Christmas season when I was making mint chocolate chip cookies. Each cookie became a balloon bubble, and each one … Read more