The world of balloon entertainment, by Dale Obrochta
For decades, I’ve freely shared design insights and marketing tips within the balloon entertainment industry. My mother viewed this as a downfall to my father’s consulting business. He often solved people’s problems without charging for his services, leading them to believe they didn’t need his expertise. Years later, I realized that the competitors I fear … Read more
Since I screwed up and didn’t follow my advice and schedule time to send in my articles, I decided to send two articles today. They will both be further advice on advertising. Part 2 Make an irresistible offer. This is a way to create a first contact with potential clients. Offer them a deal that … Read more
I’m finishing up the last week of some college classes I’m taking, so I’m a little behind on my articles. I don’t want to fail to meet my commitment to you guys, so here are four tips from my book’s advertising section. Advertising: Where to Advertise Place ads in local, small-town papers. There is no … Read more
Advertising is expensive and often, in our business, really does not generate the business it should. People looking for face painters have an immediate need – they aren’t likely to see an advertisement somewhere and say to themselves, “oh I really need a face painter!” No, our potential customers usually think about hiring us when … Read more
Like many people I appreciate a good ad when I see one. How many times have we seen an advertisement and cannot figure out what their advertising? Well here are some really cool ads. If anybody has an idea for a cool advertisement for the Magical Balloon-dude, let me know. Would really be cool to … Read more