Mom called GOAT: How To Make That Connection!
At a birthday party, I surprised a client with a balloon goat, dubbing her the “GOAT”—Greatest of All Time—sparking laughter and meaningful connections.
How To Ensure A Client Gets The Right Marketing Materials – No More Vague Titles
Discover expert insights on educating clients about brand representation in marketing materials. Dale Obrochta shares strategies to avoid generic labeling, safeguard brand identity, and empower clients with effective communication methods. Dive into this comprehensive guide for actionable tips and personal anecdotes.”
Better Branding and More Money When Not Called ‘Balloon Artist’
Welcome to today’s discussion on the crucial topic of avoiding generic branding in the entertainment industry, particularly for balloon artists, magicians, and face painters. This post will delve into the significance of establishing a distinctive brand identity and explore strategies to prevent being labeled as generic performers. Each morning, my inbox gets flooded with Google … Read more
How To Value Your Worth As A Balloon Entertainer
A successful entertainer knows their worth and doesn’t apologize for it. Understanding Entertainer Fees Have you ever wondered why balloon entertainers charge what they do? It’s a question that often gets tossed around, and as someone deeply entrenched in the entertainment business, I’ve got some insights to share that I want you to consider when … Read more
Get More Money By Networking With Entertainers
I think there’s an aspect where entertainers don’t fully grasp the importance of networking and thus miss out on fully capitalizing on its benefits. It could be that people they try to network with have egos, territorial behavior, or personality conflicts, and these obstacles impede the effective collaboration process. The focus goes from collaboration to … Read more
Proactive Balloon Artist is the One You Should Fear
For decades, I’ve freely shared design insights and marketing tips within the balloon entertainment industry. My mother viewed this as a downfall to my father’s consulting business. He often solved people’s problems without charging for his services, leading them to believe they didn’t need his expertise. Years later, I realized that the competitors I fear … Read more
Surprise Me
In this article, I embark on a journey into the intricate creative process triggered by a seemingly simple request: ‘Surprise me.’ I will explore the nuances of crafting unique designs when faced with this intriguing challenge. You might not hear this response if you use a balloon menu board. For those who don’t, it is … Read more
Name Badges: More Than Just a Label for Entertainers
In this article, I will examine the philosophy of having a name badge and why you should have multiple badges as an entertainer. Imagine you’re performing at a corporate event, and amidst a bustling crowd, a potential client approaches you with a smile, addressing you by name. Instantly, a connection is forged, and you can … Read more
Let’s Start Finding Work By Asking the Right Question
I brought this idea to my Facebook restaurant group and think I can take it further. Let’s look at the basic ideas, which start with my agent friend Steve. A successful entertainment agent, Steve, once told me he acquired more work and was more successful than his competitors because he called venues and asked them … Read more
Warning! Are You Sabotaging Your Wealth?
As an entertainer, I aspire to add significant value to events that justifies my pricing. However, I have found myself being replaced by other entertainers. This change wasn’t due to any lack of professionalism on my part. My pricing was not substantially higher than the company that replaced me, nor was I unavailable for the … Read more